Product Management for Engineers

PRODUCT MANAGEMENT FOR ENGINEERS

INTRODUCTION

This course is aimed to equip working professionals with the required knowledge on product management. It will cover the fundamental components of product management cycle like the Product Strategy, Product Planning, and Product Marketing.

 

TRAINING OUTLINE

1.      What is Product Management?

  • Definition
  • Do’s & Don’ts

2.      Concept of Product Management Troika

  • Portfolio & Product Strategy
  • Product Planning & Development
  • Product Marketing & Operations

3.      Portfolio & Product Strategy

  • Portfolio Positioning
  • Portfolio Breadth

4.      Product Planning & Development

  • Product conceptualization
  • Building the business case
  • Justifying for resources
  • Balancing between Idealism vs pragmatism
  • Turn ideas into Execution - productization

 

5.      What is Product Management?

  • Definition
  • Do’s & Don’ts

6.      Concept of Product Management Troika

  • Portfolio & Product Strategy
  • Product Planning & Development
  • Product Marketing & Operations

7.      Portfolio & Product Strategy

  • Portfolio Positioning
  • Portfolio Breadth

8.      Product Planning & Development

  • Product conceptualization
  • Building the business case
  • Justifying for resources
  • Balancing between Idealism vs pragmatism
  • Turn ideas into Execution - productization

9.      Product Marketing & Operations

  • How to market the fullest potential of Product
  • Ensuring a successful product launch
  • Product life cycle Management

10.  What ensures a successful product?

  • Product Innovation
  • Product Planning
  • Product Marketing

11.  How does Engineers contribute to Product success?

  • Understand the Product Purpose
  • Flawless Execution

 


WHO SHOULD ATTEND

  • Product/Project Manager
  • Product Design Engineer
  • Manufacturing Engineer
  • Process/Equipment Engineer
  • Procurement & Supply Chain
  • Finance

 

DURATION
1 Day (9.00 am – 5.00 pm)

 

TRAINING DATE(S) & VENUE
16 November 2017 @ PSDC, Penang

 

COURSE FEE
RM901/participant (including 6% GST). Course fees are HRDF claimable.

 

TRAINER

Lam Sau Ping is currently the Senior Director, Global Product Management at Motorola Solutions. His 25 years of diverse experience in Product Management, Product Development and Manufacturing in Motorola Solutions, and across many Multi-National Companies like AT&T, Hewlett Packard, involved him on every aspects of Product Life Cycle, from product conceptualization, product planning to product marketing. Sau Ping played major roles in the development of products that won Design Awards like iF Award, Red Dot Award, Japan Most Popular Award etc. As a key leader in the industry, Sau Ping has worked with many customers world-wide to gain insights of different users behavior and market trends across the globe. He has been active in knowledge sharing within the Industry and was a speaker for several TETRA World Congress, TETRA MOU Seminar in Korea and the recent Critical Communications World 2017 (CCW) in Hong Kong. 

 

COURSE BROCHURE
Click here to download the full brochure.