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Digital Marketing - Brand Marketing

About This Course

The biggest challenge for any business is to be top of mind. In saturated markets, a strong brand is no longer just nice-to-have — it’s a life raft. It will amplify your organisation’s performance marketing and speed up the sales cycles. And is the only sustainable way to get noticed, chosen and preferred. This 4-day course designed to help marketing professionals create and refine a strategic brand identity, this program will give you deep marketing knowledge across key brand disciplines.

Learning Objectives

  • Create and refine a strategic brand identity
  • Radically stand out and win on brand in an oversaturated market
  • Master messaging, storytelling and digital psychology
  • Create your community strategy and build one with confidence



Target Audience

Digital marketer and sales professionals.

Training Outline

1. Brand Fundamentals

  • What is Branding?

2. Brand Success

  • Positioning
  • Radical Differentiation
  • Brand strategy

3. Social Media Marketing

  • Introduction
  • Social Channel
  • Identify your audience
  • Content creation
  • Social Media KPIs
  • Goals of Social Media
  • Brand Management

4. Content Marketing

  • Messaging
  • Product Massaging
  • Storytelling
  • Digital psychology and behavioural design
  • Integrated Public relation & SEO

5. Community Management

  • Build your tribe
  • Audience building
  • Organic social media
  • Community Building
  • Community Strategy