About This Course
Market and customer needs are evolving rapidly, driven by technological advancements, shifting
consumer expectations, and increasing competition. To stay ahead, companies must be agile,
innovative, and customer-centric, continuously reimagining their products, services, and
business models to create meaningful value and sustain long-term growth.
As Steve Jobs once said, "Innovation is the only way to win." This interactive 4-Day Certified
Strategic Design Thinking Specialist Program—comprising 2 days of intensive Design Thinking
training followed by 2 split coaching days for Design Sprints—will empower participants from
any industry to reimagine, ideate, and prototype Creative, Digital, SMART, Green, and
Sustainable products, services, or business processes to enhance customer experience, maintain
competitiveness, and capitalize on growth opportunities.
By applying Design Thinking principles, participants will learn to identify unmet user needs,
develop innovative solutions, prototype, validate, and refine them before execution. The
additional coaching days will provide hands-on guidance for Design Sprints, ensuring practical
application and real-world implementation. This approach not only fosters creativity and
strategic thinking but also directly impacts an organization's top and bottom line, driving business
growth while enhancing overall customer experience.
ISO 17024:2012 Accredited Program by CCSD
To reinforce our commitment to excellence, this 4-day program is accredited by CCSD Council HQ,
Prague, in accordance with the prestigious ISO 17024:2012 guidelines for professional
certification. This accreditation is granted to CCSD by the esteemed TQV from Switzerland,
serving as an Accrediting Service for Conformity Assessment Bodies (ASCAB).
Learning Objectives
- Cultivate bold and creative thinking to tackle problems differently.
- Apply the 5P’s Design Thinking® methodology to design innovative solutions.
- Embrace a human-centric approach to understand user needs, challenges, and values.
- Identify problems by analysing user frustrations, pain points, and goals.
- Generate a range of creative solutions and develop testable hypotheses.
- Design and build lo-fi prototypes for user testing.
- Conduct experimentation and validation with real users and stakeholders.
- Refine and develop a final prototype based on customer/user feedback.
Prerequisites
Participants are encouraged to bring their office workstation (laptop) and, optionally, their 3 5- year business strategy for this program.
Target Audience
Professionals across various roles and responsibilities from different industries, including:
- Entry-level to mid-level professionals aiming to advance their design thinking expertise for strategic problem-solving.
- Project managers, business analysts, product developers, process leader, designers, and team lead looking to refine their design thinking application in workflows.
- Entrepreneurs, startup founders, and innovation leaders seeking to strengthen usercentric strategies for product and service development.
- Professionals in operations, marketing, and service design aiming to optimize processes through customer-driven strategies
Training Outline
Module 1: Principles of Design Thinking for Innovation
Module 2: Design Thinking for Creative, Digital, SMART, Green, and Sustainable Innovation
Module 3: Persona, Being Human-Centric and Caring
Module 4: Problem, Identifying the Right Issue
Module 5: Propose, Generating a Range of Creative Solutions
Module 6: Prototype, Build to Think and Learn
Module 7: Pivot or Persevere, Validate the Solution and Refine
Module 8: Experimentation and Validation Plan Review 1
Module 9: Experimentation and Validation Plan Review 2
Module 10: Certification Assessment