Industry 4.0

Introduction

This course provides an introduction to marketing research data analytics. The first day of the course covers an introduction to marketing analysis with particular emphasis on customer profiling, purchasing behaviour, and tracking. The second day provides a deeper dive into the analytics of online advertising and how best to boost profitability.

The course will cover an introduction to marketing analysis covering customer profiling, purchasing behaviour, and tracking. Participants will also learn how they can increase profitability in online advertising.

Target Audience

Digital Marketers, Market Researchers, and Product Managers

Prerequisite

Knowledge of online advertising, marketing, and branding