Today individuals, departments and organisations are operating in a highly volatile, uncertain, complex and ambiguous business world. Without being able to either embrace change quickly, being relevant in a fast-paced environment, being nimble in encountering the reality of uncertainty or being able to lead in this ambiguous world, departments or organizations will not be able create new creative solutions to meet their user’s unmet needs.
One way to lead is to innovate and not imitate. As Steve Job’s once quoted, “Innovation is the only way to win”. Hence, this highly interactive and hands-on Design Thinking workshop will reignite the individual’s inner potential to reimagine, ideate and innovate creative products or solutions for your organization to stay competitive and the same time take advantage of the growth potential. Design thinking refers to both creativity and critical thinking used during the process to bring value to customers. It is a structured methodology used by design thinkers to ideate and deliver products or services and experiences that addresses latent and unmet needs of users. By adopting Design Thinking principles, a business can not only identify the latent needs of end users but also develop innovative prototypes to meet the needs, thereafter validate and test them before execution or launch.
Today Design Thinking has become a fundamental requirement to not only engineers and designers but for start-ups, entrepreneurs and employees in the organizations from any given department to design creative and innovation solutions for their users which directly or indirectly has a positive impact to their top and bottom line and overall customer experience.