New Product Innovation (NPI) Program Management


In business and engineering, New Product Innovation (NPI) Program Management covers the complete process of bringing a new product to market. New Product Innovation is described as the transformation of a market opportunity into a product available for sale. The product can be tangible (a physical item) or intangible (service, experience, or belief). A good understanding of customers’ needs and wants, the competitive environment, and the nature of the market is required for the success of a new product. Companies develop continuous practices and strategies to better satisfy customer requirements and increase their own market share by a regular development of new products. By the end of the program, participants will be able to understand the importance of New Product Innovation, understand the critical NPI systematic steps to release great products, how to add value-added features into the product, and be able to differentiate between Innovation and Invention in term of commercial values.

Who Should Attend

Senior Engineers, Engineers, and Program Managers


Personnel who are involved in program or product development cycle or those who will be supporting NPI in the future


En Azhar Md Nayan is the Technical Advisor to the PSDC. He graduated from Bradley University in Illinois, USA, in 1994 and has over 23 years of Senior Management experience. His work experience spans across various sectors including semiconductor products in wireless communication, motion controller, optoelectronics, and photomask engineering. Azhar had taken on many different management roles before leaving the industry to fully focus on providing training and consultancy services. He specialises in Technical Problem Solving Tools, Change Management, Critical Thinking, Total Productive Maintenance (TPM), Problem Solving Tools (eg 8D, PDCA, and DMAIC), Lean Manufacturing Concepts, Waste Management, and Introduction to Industry 4.0.

For further information, please contact
Yuki Lee (ext 517 /
Nuralina Ismail (ext 514 /