Product Management For Engineers


This course aims to equip working professionals with the required knowledge on product management. It will cover the fundamental components of product management cycle such as Product Strategy, Product Planning, and Product Marketing.

Who Should Attend

Product/Project Managers, Product Design Engineers, Manufacturing Engineers, Process/Equipment Engineers, Procurement & Supply Chain Executives, Finance Executives

  • Definition
  • Dos and Don’ts
Lam Sau Ping

Lam Sau Ping is currently the Senior Director of Global Product Management at Motorola Solutions. He has 25 years of diverse experience in Product Management, Product Development, and Manufacturing in Motorola Solutions, and across many multinational companies such AT&T and Hewlett Packard. He has been involved in every aspect of the product lifecycle, from product conceptualization and product planning to product marketing. Sau Ping played a major role in the development of products that won design awards such as iF Award, Red Dot Award, Japan’s Most Popular Award, etc. As a key leader in the industry, Sau Ping has worked with many customers worldwide and has gained much insight on different user behaviours and market trends across the globe. He has been active in knowledge-sharing within the Industry and was a speaker at several TETRA World Congresses, TETRA MOU Seminar in Korea, and the recent Critical Communications World 2017 (CCW) in Hong Kong.

  • Dates
    16 November 2017
  • Duration
    1 Day
  • Time
    9.00 am – 5.00 pm
  • Course Fee
    (excluding 6% GST).
  • Course fees are HRDF claimable under the SBL Scheme.